- It needs to transform to reality
- People should benefit from it
- People should be able to incorporate it into their everyday life easily
“Innovation value does not come from the Novelity, Scientific Content or idea, it comes from its success in the market”
Scientific research is investing money to generate new knowledge but innovation is to take that knowledge and turn it back to money and welfare for the society.
Apart from being a vital component for success, it defies how people think towards their lifestyles and future.
Transforming a liability to an assest can also be defined as innovation. In the society we live today, we often overlook the fact that the product we are buying is a ‘liability’ or an ‘asset’.
If you want to be rich you must know the difference between an asset and liability and you must buy assets. This may sound absurdly simple, but most people have no idea how profound this rule is. Most people struggle financially because they do not know the difference between an asset and a liability. Rich people acquire assets. The poor and middle class acquire liabilities that they think are assets.
So to understand it further, the main difference between assets and liabilities is that assets provide a future economic benefit, while liabilities present a future obligation.
Innovation is this process of turing a liability into an asset i.e. a product will have more use value for the same investment.
Therefore, in our store, we promote the concept of "Nobody is Left Behind" in gaining the maximum use value from the products. People most often do not know how to monetize their money to get the most innovative and creative product in the market. That is why we bring you the products based on four basic concepts of innovation.
Together we can work for the future of our society and to define the true meaning of being innovative.